Time Warner: Our Business

Products
Diversity in U.S.-based Markets
Time Warner is a leader in serving diverse audiences in the U.S and has an established tradition of building brands to reach these audiences. For example, HBO Latino has offered Spanish-language programming since November 2000 and AOL offers the #1 most-visited website for African-Americans, Black Voices, and the #2 most-visited website for Hispanics, AOL Latino. For 35 years, Time Inc.’s Essence magazine has been the most respected and established magazine for African-American women.

We are also reaching diverse audiences with “mainstream” brands and businesses. For example, People magazine reaches one out of every five Hispanics; nearly one third of HBO’s subscribers are people of color; over 20% of “Adult Swim’s” audience is African-American; and “House of Payne” on TBS is cable’s #1 ad-supported sitcom telecast of all time.

As the demographics in the U.S. continue to change, we know that our products – the content of our films, television shows, documentaries and magazine articles – will need to change as well. As a company, we are investing resources in researching and understanding the changing domestic marketplace so that we can continue to connect with it. In addition to company-wide efforts and research, all of our divisions are exploring the best ways to connect to their markets in ways that make sense for them. For example, Time Inc. conducts an in-depth Diversity Content Review of its properties every three years to understand how inclusive we are in print and online titles. The review looks at a range of topics including the ways its magazines cover issues from a wide range of communities and the diversity of the celebrities and newsmakers that appear in our content. Time Inc. is also examining ways to encourage journalists to broaden the spectrum of voices in their stories by consciously reaching out to new sources.

Diversity in International Markets
International expansion is another opportunity for growth for our company that is tied to diversity. In pursuing international growth, we seek to form strong local relationships that can help us grow our business. In launching new ventures or partnering with existing businesses in other cultures, we start by respecting the talent, experience, and track record of our local partners, suppliers and creative collaborators. We also look at a range of CSR-related business issues including the regulatory environment, cultural considerations, and labor issues.