Film Marketing Guidelines

Warner Bros. Pictures and New Line Cinema follow internal guidelines for the responsible marketing of their films and to help parents make informed decisions about the films their children view. Among other things, Warner Bros. Pictures will not market R-rated films in print or on television where 35% of the expected target audience is under the age of 17; it will not enter into promotions or toy-driven product tie-ins targeted to children for R-rated films; it will not attach trailers for R-rated films to G or PG-rated films; and it will carry ratings information in the preface as well as on packaging for all new DVD releases.