AOL is a leading global Web services company with a substantial worldwide audience, a suite of powerful Web brands and industry-leading products, and one of the largest advertising networks in the United States.

The company’s strategy focuses on growing the size of its global online audience, increasing the engagement of its users and building the scale and sophistication of its advertising platform.

A sophisticated advertising network

AOL offers advertisers access to the broadest display advertising network in the U.S. and some of the most sophisticated tools available to target and measure online advertising campaigns through AOL’s Platform-A business group.

AOL's online advertising services are primarily provided by Advertising.com, which operates the one of largest third-party display networks; behavioral targeting leader TACODA; Third Screen Media, which operates one of the largest mobile media networks; market leading video ad serving platform Lightningcast; Quigo, which offers advertisers the ability to target ads based on the content of Web pages; and ADTECH's global ad serving platform.

In addition, Platform-A Marketing Solutions provides large brand customers with coordinated access to the full Platform-A product suite, enabling advertisers and agencies to more easily harness the full power of digital media.

Industry-leading products and programs

AOL's network of Web properties is one of the top three in the United States, attracting an average of 109 million unique visitors each month during the quarter ended December 31, 2007, according to comScore Media Metrix, and many of these properties are leaders in their categories.

MapQuest, for example, is the leading U.S. provider of online maps and directions; AIM is the No. 1 messaging service in the U.S.; and TMZ.com, developed in partnership with Warner Bros.' Telepictures Productions, is the No. 1 U.S. entertainment news site on the Web. Other popular destinations include Black Voices, a premiere site for the African-American community, and AOL Latino, a leading bilingual portal for U.S. Hispanics.

During 2007, AOL relaunched all of its major programming channels, including News, Sports, Money & Finance and Living, and launched several new sites, including Switched.com, PopEater, Stylelist, DIYLife and Green Daily.

AOL also has been upgrading its product suite, including the new AOL.com home page, improved AOL Mail, the new AOL Desktop, Safety and Security and Parental Control tools, and the new Winamp player. In addition, AOL has launched innovative products such as BlueString, which lets users easily store and share their pictures and movies, and myAOL, which lets users easily customize their homepage.

AOL’s Truveo video search tool, a leading video search engine, continues to expand its reach. During 2007, Truveo's index of searchable videos grew to more than 100 million. Truveo tracks more than 500,000 new videos uploaded to the Web each day. Monthly domestic unique visitors across sites powered by Truveo exceeded 50 million. Truveo has also launched localized versions of its video search product in 16 countries.

Expanding worldwide

As part of its aggressive international growth plans, in 2007 AOL launched portals in Austria, The Netherlands, India, Italy, Spain, Sweden, Switzerland, Poland and Belgium. In addition, AOL teamed up with Hewlett-Packard – a leading PC maker in the U.S. – to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and more than two-dozen countries worldwide.

AOL continues to operate one of the largest Internet subscription businesses in the United States, with 9.3 million domestic subscribers at the end of 2007.