The Time Warner Medialab underscores the company's commitment to innovation. This 9600 square foot state-of-the-art facility will allow Time Warner and its key partners an opportunity to understand consumer behavior as it relates to content and distribution across all platforms. This on-site facility, located in the Time Warner Center in New York City, incorporates cutting-edge technologies and research techniques providing an unmatched ability to test consumer engagement throughout the entire 360° media-to-retail experience.
The medialab was formed as an outgrowth of the Time Warner Research Council, an internal group responsible for identifying and interpreting consumer trends, behavior and media habits across the industry and throughout Time Warner's businesses.
To learn more about the Lab, please visit: www.timewarnermedialab.com
To view the press release, click here.