Cartoon Network inks deal with Israeli broadcaster, yes
Cartoon Network and Israeli broadcaster, yes, have partnered in a new deal to bring the kids’ brand to the fans of Israel. Cartoon Network will launch on yes’ SVOD platform in September, meaning yes subscribers will have on-demand access to fan favorites such as “The Powerpuff Girls,” “Adventure Time,” and “The Amazing World of Gumball” – all dubbed in Hebrew.
“We are excited about our partnership with yes as it will expose our brand, and its content, to a wider audience in this market. Cartoon Network is among the leaders of content production for kids in the world, and our shows resonate with local audiences in every market where the brand is established,” said Guillaume Coffin, VP and Head of Commercial and Business Development in France, Africa and Israel – Cartoon Network. “We could not be happier to entertain Israeli kids again!”
The promotional launch campaign for the deal, which is part of Cartoon Network’s larger effort to expand business in Israel, will enable current yes subscribers to watch the first episode of each Cartoon Network series on the platform.
"yes offers the widest and most diverse content offering for children and youth in Israel, including original Israeli content and international acquisitions. Today, we are proud to partner with Cartoon Network and bring to Israel leading and award-winning content," said Koby Gal-Raday, Chief Content Officer – yes.