You read that right: Westworld is coming to South by Southwest (SXSW).
To celebrate the return of the hit series Westworld, HBO is building an entire town from the ground up for an immersive experience exclusively for SXSW Conference and Festivals badge holders.
Open for three days only — Friday, March 9, through Sunday, March 11 — the Westworld-themed park will feature reproduced versions of iconic locations and elements from the hit HBO series, including the luxury hotel The Coronado and the Mariposa Saloon.
Previous activations at San Diego Comic-Con and New York Comic-Con gave fans an opportunity to experience the unsettling interview and check-in process at Westworld. This new experience will take them even deeper into the world of the show, allowing them to explore more than two acres of custom-built parkland.
After registering for an appointment at DiscoverWestworld.com, guests will head to downtown Austin’s EastSide Tavern to check in. A luxurious Delos Shuttle will then drive them to a location just outside Austin, where they will visit a fully immersive, functional version of Sweetwater, the town at the center of the Westworld theme park from the series. Upon arrival, guests will be assigned a black hat or white hat and set loose to explore the park. No guidebook. No orientation.
For guests who aren’t able to secure a reservation, an exclusive partnership with Lyft will allow fans with access to a secret code to unlock a custom Westworld-themed Lyft experience. Lucky fans who catch a ride in this mode will be treated to a free ride to the park and uncover in-story surprises along the way.
Keep your fingers crossed, and hope that you're one of the lucky fans to experience Westworld at SXSW.