As if the first two trailers for It weren’t terrifying enough, New Line Cinema now brings us the IT: Float Cinematic VR Experience. Turn off the lights, turn up the volume and immerse yourself in Pennywise’s dank underground labyrinth. Check it out above, and remember, if a clown asks if you want a balloon, the answer is no.

It—adapted from the novel by horrormeister Stephen King— floats into theaters September 8.