HBO went all in for Pride Month in June, beginning with its logo. In honor of the month, HBO recast its signature black and white logo as a rainbow, representing support of the LGBTQ community. This is the first time in HBO’s history that the logo has been altered in recognition of a social cause.
In collaboration with HBO OUT—the Lesbian, Gay, Bisexual and Transgender employee network—HBO celebrated Pride Month with a variety of activities. This year HBO partnered with amfAR, an organization dedicated to ending the global AIDS epidemic through innovative research. On June 7th, HBO hosted a “Meet the Scientists” event with amfAR’s team of researchers. Employees learned about the current advances in HIV/AIDS research, which amfAR’s scientists believe will soon lead to a cure for AIDS.
HBO’s Digital Social Marketing team and HBO Out also teamed up for a rainbow-themed photo shoot. Members represented a different color of the rainbow, and the finished panoramic image was featured on HBO’s official Instagram account.
Later in the month, HBO co-sponsored amfAR’s float during New York City’s Pride Parade. Gbenga Akinnagbe—star of The Wire—and HBO employees handed out HBO Pride Pins while marching alongside the float as it glided from midtown to Christopher Street. Employees also marched with several other nonprofits, including Athlete Ally and The Center. The festivities extended to the west coast, where employees participated in the Los Angeles Pride Parade and Festival—this year known as the #ResistMarch—and the Entertainment Pride Mixer.
Check out the photos below for a street-side view of the celebrations.