This post originally appeared on the Turner blog

WHAT IS IT? Hosted annually, the Turner Upfront is an event that showcases the company’s premium video content spanning its portfolio of leading entertainment, kids, news and sports brands – including Adult SwimCartoon NetworkCNNHLNTBSTNTtruTV and Turner Sports – and highlights the company’s industry leadership in ad capabilities that drive business outcomes. Tickets are required for admission, but for those not able to attend, follow along on Turner’s InstagramTwitter, and Facebook channels for an inside look at the event.

WHEN IS IT? The 2017 Turner Upfront is on Wednesday, May 17. Doors open at 9am, with the show kicking off at 10am.

WHERE IS IT? It will take place at The Theater at Madison Square Garden in New York City.

WHO ATTENDS? Thousands of executives from brands and agencies attend, and the event is covered by global ad, business and consumer press. Hundreds of Turner’s producers, directors, stars, and executives will also be in attendance.

WHY HAVE AN UPFRONT? The Upfront event is a showcase of the strength, transparency, and trust of Turner’s portfolio of premium brands and a look at the slate of programming that will debut over the coming months. Clients will have an unfettered view at how Turner is leading the transformation of the TV industry and how the company will be able to support their businesses through its award-winning content and data solutions. In the weeks ahead, the Upfront is followed by a series of meetings and discussions with clients about forming long-term, “always on” partnerships that tap into the power of Turner’s brand portfolio.

HOW CAN I GET MORE INFO? Head over to the official Turner Upfront site at eventpress.turner.com.