Last week Turner Chairman and CEO John Martin was the featured speaker as part of the CornellTech@Bloomberg series. He joined Bloomberg's Scarlet Fu for a conversation about how technology and the utilization of data are transforming Turner’s businesses, both in terms of engaging more directly with audiences at brands such as TNT, TBS, CNN and Cartoon network, and delivering results for advertisers. In this clip he discusses with Fu how Turner is improving the viewing experience for both audiences and advertisers.

View more photos of the event below. 

Photo credit: Lori Hoffman