Girl power was in force at the Toy Industry Association's Toy of the Year (TOTY) Awards ceremony, where Mattel’s DC Super Hero GirlsTM won Toy of the Year in the Action Figure Category.
Warner Bros. Consumer Products, DC Entertainment and Mattel collaborated on the line—the first ever female super hero action figures— featuring Harley Quinn, Batgirl, Wonder Woman and other DC Comics favorites.
The Toy of The Year Awards honor outstanding, unique and creative toy introductions from the past year, with winners selected based on votes from toy retailers, media, Toy Industry Association members and consumers.
Have an aspiring super hero in your life? Visit the Mattel Shop to browse the full line of DC Super Hero GirlsTM products.