Connecting sports fans with the brands they love just took a leap forward with the arrival of Turner Ignite Sports, unveiled yesterday at the annual CES Conference in Las Vegas.

Turner Ignite Sports will streamline the process by which brands connect with sports fans in the digital age by acting as an in-house, full service sports marketing agency.  Brands working with Turner Ignite Sports will benefit from their widely-recognized intellectual property—like the NCAA and Bleacher Report—live events and experiential marketing, creative services, and data solutions.

Read more about Turner Ignite Sports from its Executive VP of Sales and Property Sponsorships, Will Funk.

And since we’re talking sports, take a tour of CES with Shaq: