Earlier this year, the folks over at Fast Company cited Cartoon Network as one of the top ten innovative companies in the media sector, and here’s another reason why.
Cartoon Network's Mighty Magiswords app—available free on iOS, Google Play and Amazon—is now being hailed by Fast Company as the first children’s entertainment franchise app to use audio content recognition (ACR) technology.
According to Fast Company, "The MagiMobile app continues an innovation streak that landed the Cartoon Network on Fast Company's Most Innovative Companies 2016 list and earned the Cartoon Network app an Interactive Emmy Award."
The app lets kids collect magical swords, allowing them to achieve tasks or direct the story, and increase their sword collections by playing while watching (and listening to) TV episodes. It connects the multi-story universe across platforms—a TV series of 11-minute episodes and specials, 15-second interactive cartoons on the Cartoon Network app, YouTube vlog, games residing within the content, sword shop, and chat rooms.
Frankly, it's hard to beat the dolphin magisword.