At Turner, premium comedy is no laughing matter.

Super Deluxe has officially launched at its new headquarters in Los Angeles, debuting a versatile new content brand from Turner dedicated to delivering eccentric and subversive comedy across digital and mobile platforms. 

Six months into operation, Super Deluxe now reaches more than 35 million viewers a month on Facebook, YouTube, Instagram, Vimeo, Twitter and Snapchat. This week's launch brought together Turner executives and Super Deluxe leadership, along with dynamic actors, musicians, and the creative minds and talents powering new and upcoming series matching the high standards of premium television with equally high digital audience engagement.

"Our belief in the value proposition of 'premium plus personalization' now extends into the emergent ecosystem of mobile centric consumers and next generation creators thriving in that space," said Kevin Reilly, chief creative officer for Turner Entertainment and president of TBS and TNT.

(Wolfgang Hammer, Super Deluxe founder and president; comedian, actor and musician Tim Heidecker; Kevin Reilly, chief creative officer for Turner Entertainment and president of TBS & TNT; and Justin Williams, senior vice president of digital ventures for TBS & TNT)

Check out some photos from the party below, and visit the Super Deluxe website for more information. Seriously. 

(Photos Courtesy of John Sciulli/Getty Images