DC Entertainment announced a new identity and logo for its iconic DC brand.  The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future. 

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

Get the whole story over on the DC Blog.