Turner today announced the launch of its first direct-to-consumer product in the U.S., called FilmStruck. The brand new subscription video-on-demand service just for film aficionados, developed by Turner Classic Movies (TCM) in collaboration with the Criterion Collection, will feature a comprehensive and constantly refreshed library of films comprised of an eclectic mix of contemporary and classic art house, indie, foreign and cult films.

The service is another example of Time Warner's and Turner's efforts to evolve outside the traditional television ecosystem, joining services like HBO NOW and HBO GO.

FilmStruck will also be the new exclusive streaming home for the critically acclaimed and award-winning Criterion Collection, which will include the Criterion Channel, a new premium service programmed and curated by the Criterion team. FilmStruck will allow viewers to watch movies anywhere and anytime on the device of their choice, in a completely ad-free environment.

Said John Martin, chairman and CEO of Turner, in announcing the service, "FilmStruck is a terrific example of our strategy to meet consumer demand for great content across all screens. It's tailor-made for the diehard movie enthusiast who craves a deep, intimate experience with independent, foreign, and art house films. And it takes advantage of TCM's powerful curation capabilities, as well as its proven track record in building a long-term relationship with passionate film fans."

Filmstruck is slated to launch in Fall 2016, but you can register for updates at the FilmStruck Web site now.