Creative executives from across Time Warner gathered earlier this month in downtown Los Angeles to celebrate and learn about the company’s new content incubator, OneFifty.
Since its quiet startup over the past year, OneFifty has become a home for a select group of talented artists who represent a broad range of backgrounds and experiences and have worked across many mediums. The event, called OneFifty Elevate, was an opportunity for featured panels and presentations from the artists along with special Q&As and virtual reality installations.
In kicking off the day, Lisa Quiroz, Time Warner’s SVP, Cultural Investments and President of the Time Warner Foundation, explained how OneFifty gives its artists resources and latitude to experiment and pursue passion projects that can resonate with changing audiences. An important part of the venture is that they also gain access to creative executives at Time Warner’s divisions Warner Bros., HBO and Turner, and several of the initial OneFifty artists are engaged in active discussions to develop their work further within the company.
In addition to artist presentations, the event included a panel featuring Joey Chavez, SVP of Original Programming at TNT; Niija Kuykendall, SVP of Production at Warner Bros. Pictures; Kathleen McCaffrey, VP of HBO Programming; and Walter J. Newman, Director of Comedy Development at Adult Swim. They spoke to their experiences as industry insiders charged with discovering and championing authentic stories and the challenges and joys of uncovering potential phenomena, such as McCaffrey’s experience with Lena Dunham and HBO’s Girls.
Later, a discussion about pushing the boundaries of creativity was led by Dee Dee Myers, Warner Bros.' EVP of Communications and featured Greg Silverman, President of Creative Development and Worldwide Production at Warner Bros. Pictures; Sam Register, President of Warner Bros. Animation and Warner Digital Series, and OneFifty artist Gimel “Young Guru” Keaton.
Virtual reality and theater both had their moment as Sundance Institute’s Richard Ray Perez hosted a discussion about the future of virtual reality storytelling with artists Nonny de la Peña and Alex Rivera, followed by a discussion between playwright Robert O’Hara and the Public Theater's Mandy Hackett about the power of exploring new perspectives on stage.
Elevate concluded with a keynote conversation between Kevin Tsujihara, CEO of Warner Bros. and Maverick Carter, CEO of SpringHill Entertainment, about their companies' new partnership.
Congratulations to the current slate of OneFifty artists so far, which includes: Anthony Leonardi III, Carolyn Mao, Danny Cannizzaro, Emily Carmichael, Young Guru, Haroula Rose, Jennifer Suhr, Jillian Mayer, Josephine Decker, Lemon Andersen, Lucas Leyva, Melonie Diaz, Nabil Elderkin, One9, Samantha Gorman, Skye Townsend, and Terence Nance.
See photos from the event below, and learn more about this exciting venture at OneFifty.com.