(Above: Journalist and MTV VJ Didi Effe serves as host of the TNT Brazil Twitter viewing party.)
In conjunction with Twitter, TNT Brazil hosted a record-breaking live viewing party the night of the 58th Annual Grammy Awards.
Attendees included opinion leaders and influencers, and achieved nearly 2 billion impressions using the hashtag #GrammyNaTNT. Local ratings for the night increased 48% over 2015 numbers.
The live broadcast of the Grammys is part of the Awards Season on TNT Latin America, which airs the most prestigious awards of the entertainment industry, including the Golden Globes, SAG Awards and the Oscars®. TNT is one of the top 2 networks in the region, reaching 42 countries in Latin America and the Caribbean (including Brazil) with almost 60 million subscribers.
See event photos below. And congratulations to our colleagues at TNT Brazil!