Turner's Asia Pacific Boomerang channel launched a new mobile app and new-look websites this week. Boomerang's Watch and Play allows users to simultaneously watch video from their favorite animated content and play games. The app is available throughout Southeast Asia and Australia, and free to download from the Google Play Store or the App Store.
In addition, Boomerang's new websites www.boomerang.asia for markets in Asia and www.boomerangtv.com.au for Australia will complement the app. These sites are now the official home for the channel’s games and video content and are responsive to mobile devices.
“Boomerang Watch and Play offers the latest generation of digital natives the chance to enjoy the very best kids’ franchises wherever they are and in a safe and flexible way,” said Mark Eyers, Chief Content Officer, Kids Networks, at Turner International Asia Pacific, in the announcement. “Backed up by awesome-looking new websites, the app provides a second screen extension to enhance the traditional linear experience.”