At Vanity Fair's recent New Establishment Summit, HBO Chairman and CEO Richard Plepler sat down for a discussion with Apple Music's Jimmy Iovine and moderator Andrew Ross Sorkin from the New York Times to talk about the future of movies and music in a digital world. Plepler weighs in on fragmentation in the entertainment industry, the success of HBO Now and the positive effect of social media for HBO's brand.

You can see the whole discussion below.