Today, Turner Classic Movies launched its brand-new "Let's Movie" campaign on-air, online at TCM.com, and on the Watch TCM mobile apps.

“With so many networks and streaming services focusing on original series, we’ve really seen TCM become the last standing, great movie-lover destination” said Jennifer Dorian, general manager of TCM, in the announcement. “We’re on a mission to share and celebrate the entire spectrum of film history with an engaged and growing community, and the goal of this campaign is to attract an even broader audience of movie fans to the network than ever before.”

The focus of the new campaign and tagline invites viewers to watch TCM as the ultimate gathering place for film fans to share the magic of the movies.

Learn more about the "Let's Movie" campaign here and join the action using #LetsMovie across Twitter, Instagram, Facebook, Pinterest and Tumblr.