(Above: TNT's 1960s crime drama Public Morals premieres August 25)

Turner is ramping up its video-on-demand efforts and that's great news for viewers. For the first time ever, TNT is giving fans an on-demand sneak peek at an upcoming series – Public Morals – the day after the series' August 25 premiere. Episodes 1-4 will be available for viewers through set-top VOD, the Watch TNT mobile app, and www.tntdrama.com, as well as on participating TV providers' websites and apps.

TNT is also making every past episode of real-life investigative series Cold Justice available on-demand.

truTV is getting in on the action, too. Beginning this week, every past episode of Impractical Jokers will be available on-demand via www.trutv.com, the Watch truTV mobile app, and set-top VOD. And fans will also have access to two brand-new episodes of Friends of the People before their TV premiere.

"Turner is embracing a different approach to the way programming is traditionally released and providing our audiences with multiple binge-viewing options in order to enhance their TV experience," said John Harran, senior vice president of business & product development at Turner Content Distribution (TCD), the domestic distribution, sales and marketing arm of Turner. "Taking a creative approach to on demand programming and listening to viewer behavior, as well as working with our distribution partners to reach as many of their subscribers as possible, is a strategic way to engage audiences who have become accustomed to these new ways of viewing content."

So what are you waiting for? Start watching now.