“Now, more than ever, providing universal access to a world of content is key to engaging even our youngest fans,” said Karen McTier, Executive Vice President of Warner Bros. Consumer Products, in the announcement. “We are excited to offer this new entertainment experience that delivers fun and engagement for kids across multiple digital platforms.”
The new sites offer original content, videos, games and more, allowing kids to experience the worlds of Warner Bros. characters and DC Comics Super Heroes in an interactive, immersive way 24/7 on the device of his or her choosing.
And there's more coming! International rollout in Australia, Brazil, France, Germany, Italy, Mexico, Portugal, Russia, Spain and the UK is planned for the coming months.