Turner Broadcasting and non-profit educational organization Sesame Workshop announced the launch of Chamki ki Duniya, a new educational series for preschoolers airing on POGO. Chamki ki Duniya is the second venture between Turner and Sesame Workshop. Previously, both companies had partnered to create five seasons of Galli Galli Sim Sim, the Indian adaptation of the popular American series, Sesame Street.

The new venture is targeted toward children ages two to six, and addresses topics such as early literacy, creative thinking and reasoning, family and community life, healthy habits, appreciating cultural plurality and many more via compelling and humorous stories, music and art.

Commenting on the launch, Mark Eyers, Chief Content Officer – Kids Networks at Turner International Asia Pacific, said: “Chamki ki Duniya is a unique show that not only will be the first completely animated series by Sesame Street, but will also encourage social and emotional development of children in a narrative that is fun and entertaining. Turner has always believed in setting benchmarks for creating innovative and engaging content. With the largest portfolio of local content in the kids’ genre, we strive to create content and characters that resonate with children.”

Chamki ki Duniya airs weekdays at 8:30 a.m. on POGO, Turner’s kids’ entertainment network.