As part of the build-up to the new season of The Last Ship, TNT and the USO are kicking off #SelfieWithaSailor, a campaign in celebration of troops and their families this Memorial Day. Between now and Memorial Day, TNT will donate $1 to the USO for every photo taken with a serving member in any branch of the United States military and posted with the tag #SelfieWithaSailor.
At key USO events during Fleet Week, including the USO's Rock the Fleet kick-off event at the Hard Rock Cafe, TNT will set up Instaprint booths, where participants can snap their #SelfieWithaSailor and print it out on-site. TNT will also hand out free selfie sticks to sailors as they disembark their ships at Pier 92.
"We're proud of our collaboration with the United States Navy on the production of The Last Ship and to be participating once again in Fleet Week New York," said Jeff Gregor, executive vice president and chief marketing officer for TNT and TBS, in the announcement. "The #SelfieWithaSailor is a great opportunity to support not only the Navy but members of all the armed forces by highlighting the valuable work the USO does in making their lives and the lives of their loved ones better."
"TNT and the stars of The Last Ship have done so much in support our troops and their families, and we are grateful for their continuing commitment," added Brian Whiting, CEO and president, USO of Metropolitan New York. "Their participation in the #SelfieWithaSailor promotion will go a long way towards making Fleet Week New York a very memorable experience for our visiting service members."
The Last Ship returns with a two-hour premiere on Sunday, June 21, at 9/8c.