News junkies have a new way to get their daily dose of news and information: CNN's Snapchat Discover channel.
Through its Discover channel, CNN will deliver a new edition every 24 hours, which will feature five or more global news stories, hand-curated and published by its editorial and design teams, specifically for the Snapchat community. Each story will be headlined by a top Snap – a 10-second video or animated teaser. Users can swipe up for more in-depth reporting or swipe left to the next story. When a user completes an edition, channel colors invert. CNN’s logo will return to full color when new content becomes available.
“CNN’s Discover channel lives natively within the app - built from the ground up, exclusively for Snapchat. It’s beautiful, informative and driven by great images and video,” said Samantha Barry, CNN’s head of social news, in the announcement. “This partnership provides us another avenue to showcase our creativity, and share CNN's brilliant coverage and storytelling with new audiences."