TV personality and social media maven Ellen DeGeneres is inviting fans to join in the launch of her new digital destination and app, ellentube, which features exclusive online videos, clips from The Ellen DeGeneres Show and user-generated content.

Ellen’s social media presence leads the digital media space on multiple platforms including on YouTube, Twitter, Facebook, Instagram, social gaming with her “Heads Up” app and EllenTV.com.

ellentube, the first initiative from Ellen Digital Ventures, allows fans to upload their own funny, touching and unique videos, which are then reviewed by the Ellen team for posting to the site and consideration to be featured on the daytime TV show.

“We’re going to post things from the show that you won’t see anywhere else,” Ellen said during the announcement. “And what makes our site different than any other place is that if you accidentally type in a wrong word, you’re not going to stumble upon something that’s bad or mean...everything on the site is fun, and there is nothing mean-spirited.”

And there will be cats, of course.  “This is what the Internet is all about — cat videos. The working title for this website was ‘Ellen’s Cat Video Emporium,’ but we decided to make it a little more broad,” Ellen joked.