(Above: Adventure Time's Jake and Finn pose with fans.)
This summer, Jake and Finn from Cartoon Network’s Adventure Time took their act on the road to Scandinavia. The Finn & Jake Epic Journey, a tour of Denmark, Sweden and Norway, kicked off in June and ran through August. The tour visited amusement parks, music festivals, film festivals and camping sites, and included an obstacle course for fans. Visitors got to meet Finn and Jake and snag some cool Adventure Time swag.
Cartoon Network EMEA worked in conjunction with the World Childhood Foundation, which advocates for every young person's right to a fun, safe and loving childhood. Bracelets were sold during the tour to raise money for the foundation.
During their journey, Jake and Finn reached nearly 200,000 visitors, sold more than 42,000 bracelets and had over 280,000 page views on the Adventure Time Scandinavian microsite.