(Above: Dale Earnhardt Jr. and members of the National Guard with the No. 88 National Guard/Superman Chevrolet SS - see more photos below.)
This Memorial Day, NASCAR got a "Super" makeover thanks to a new partnership between Warner Bros. and 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports. Dale Earnhardt Jr.'s No. 88 Chevrolet SS was emblazoned with Superman and the National Guard in honor of the Superman Hall of Heroes, the new gift-giving site where people can honor their personal heroes, and that was just the beginning.
As part of a three-year agreement, Warner Bros. Consumer Products and DC Entertainment will work with Hendrick Motorsports and its partners to build on- and off-track programs teaming star drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. with the our favorite Super Heroes, including Batman, Superman, The Flash and Green Lantern.
“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ super hero drivers with the Super Heroes of DC Comics,” said Brad Globe, president, Warner Bros. Consumer Products, in the press release. “This partnership will allow us to offer NASCAR and DC Comics fans unique experiences that tap into the storylines of our characters and the successes of these four world-class athletes.”
In additional to unveiling the new No. 88 National Guard/Superman Chevrolet SS, Earnhardt Jr. inducted the National Guard into the Superman Hall of Heroes, honoring the heroic works and sacrifices made by its members.
Earnhardt Jr. and the No. 88 car were also featured on this week's episode of DC All Access. Watch it below.
Photos courtesy of Warner Bros.