At the third annual New York Ideas forum, HBO CEO Richard Plepler participated in a wide-ranging discussion with Wille Geist. Among other things, he spoke about HBO's metric of excellence, brand evolution, and his What-Can-Get-Screwed-Up-Today list. Not to mention lunching with Steven Soderbergh, revealing what HBO really stands for.

If you want to know more about what makes HBO tick, the whole interview is below.