What better than a sci-fi blockbuster starring Tom Cruise to be the catalyst for a first-of-its-kind promotional partnership between Warner Bros. and Turner Broadcasting? Leading up to the June 6 premiere of the sci-fi thriller Edge of Tomorrow, starring Cruise and Emily Blunt, Turner networks and digital sites are promoting the film through on-air custom and exclusive content, social media and a custom-developed digital hub at LiveDieRetweet.com, where fans can unlock daily content by tweeting #LiveDieRetweet, enter a red carpet sweepstakes and more.
Enhanced IMAX trailer? Yes, please. Meet-and-greet with Tom and Emily? Don't mind if I do. We're serious, nothing is off limits.
“Our partnership with Warner Bros. around Edge of Tomorrow showcases the unparalleled promotional capabilities of both companies and the potential for big ideas when we come together,” said Donna Speciale, president of Turner Broadcasting Ad Sales, in a statement. “By utilizing the demographic span of our portfolio, combined with a thoughtful multi-screen approach, results in a breakthrough campaign highlighting this anticipated film.”
This deal marks the first time Turner Ad Sales is aligning with a movie studio at this capacity, and the first time Warner Bros. has provided this breadth of exclusive content to a partner.
“Edge of Tomorrow is a perfect film for Turner to showcase because it has something for everyone—a terrific story with gripping action, and compelling actors playing strong characters,” stated Sue Kroll, President, Worldwide Marketing and International Distribution, added in the press release. “We are thrilled to work with Turner in this unprecedented partnership, as their broad range of networks and extensive digital reach will give the film the exposure it deserves.”
So whether you're a sci-fi nerd, an action movie fan, a Tom Cruise groupie, a content junkie or just looking to walk the red carpet, make sure to visit LiveDieRetweet.com daily and tweet #LiveDieRetweet often for exclusive content.
Cruise and Blunt will even be “resetting” the red carpet as they hit three fan premieres in three countries in just one day. Click here to read the press release.
And in case you've been too busy spring cleaning to watch the trailer, we'll make it easy for you: