If you're in Mexico City this month, we suggest taking a stroll through the Plaza Universidad...you may notice something unusual. And by unusual, of course we mean a giant dragon skull. Warner Bros. Mexico staged the dragon skull to promote the release of Game of Thrones: The Complete Third Season, which is distributed by Warner Home Video Mexico. The marketing team at WB Mexico modeled this event on Blinkbox's U.K. stunt from 2013.

Curious how the crowd reacted to the giant skull? Watch the video below.

Game of Thrones returns to HBO for its fourth season April 6.

Photos courtesy of Warner Bros.