TNT is breaking out more than bourbon to celebrate tonight's season three premiere of Dallas. For today only, the Ewings family is taking over a Manhattan gas station and slashing prices Texas-style.

The "flagship" Ewing Energies gas station, located at 466 10th Avenue and 36th St. in New York City, is selling gas at $1.98/gallon while supplies last. Yup, you read that right.

The Ewing Energies-branded gas station takeover is part of a multi-media campaign featuring a New York Times ad that announced the price cut, billboard ads, radio promotions, wrapped oil tankers and a Facebook video message from John Ross Ewing (played by Josh Henderson, see below).

Post by Dallas.

 

And for fans who aren't close enough to enjoy the Ewing takeover, TNT is also running a sweepstakes to win a custom Black Gold Card with $50 balance on the Dallas Facebook page.

"There’s no better way to celebrate the return of Dallas than with a promotion that is Texas-sized and audacious," said Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movies in the announcement.

Season three of Dallas airs tonight at 9 ET/PT on TNT.

Actor Josh Henderson pumps gas at the Ewing Energies gas station

Actor Josh Henderson pumps gas at the Ewing Energies gas station

Photo courtesy TNT PR.