(Above: Screenshots from three 30-second custom Kia ads made exclusively for Adult Swim.)
We've all seen the Kia Soul commercials – official ride of those track-suited, over-sized hipster hamsters, who’ve recently slimmed down and upgraded to a sleeker suiting option (see the video below). To continue the 2014 Soul's marketing momentum, Kia has partnered with Adult Swim to create custom animated ads specifically for the network, the number one basic cable network with total-day delivery of young adults.
It's not the first time Adult Swim and Kia have partnered to create successful ad and marketing campaigns. In the past the two worked together to offer Adult Swim fans free digital music downloads as part of the Adult Swim Singles program.