Today, Turner Broadcasting launched upwave, a multi-platform health and wellness entertainment brand that will provide people with personalized content and tools to improve their health and wellness.
On upwave.com, the brand's interactive digital presence, consumers can find articles, recipes, videos, and challenges created by recognized wellness experts to help bridge the gap between healthy intentions and actions. The site will also provide individually tailored content linked to five core pillars: Move, Eat, Thrive, Relax and Connect.
"upwave is excited to help people make positive choices in their lives through entertaining and engaging content," said Molly Battin, senior vice president and general manager of upwave. "Our goal is to inspire people to get up, get moving and enjoy what it means to 'live life on the up,' experiencing healthy balanced living through the lens of entertainment, Turner's specialty."
In December, the upwave brand will expand to branded programming blocks on HLN, featuring an eclectic, inspiring and entertaining cast of talented experts in health and wellness.