On June 13, Superman fans who shop Walmart won’t have to leap tall buildings to see Warner Bros.’ and Legendary Pictures’ Man of Steel first. That’s because the retailer and Warner Bros. today announced a partnership to give Walmart’s customers exclusive access to see the film just before it officially opens.
Tickets for the exclusive screening of Man of Steel will go on sale in more than 3,700 Walmart stores starting at 8 a.m. on May 18. Customers will be able to purchase up to four tickets per visit, and have the option to choose between 2D or 3D showings, where applicable. The advance screening will take place in selected local theaters nationwide at 7 p.m. on June 13.
The partnership is a first for the industry, which Daily Variety notes is significant for a number of reasons. Not least, the volume of consumers passing through Walmart stores each day offers a serious boost for the film’s exposure to moviegoers.
"We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see Man of Steel,” said Dan Fellman, Warner Bros. Pictures president of domestic distribution, in the press release announcing the partnership. “We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide."
In addition to early access to the film, Walmart fans also have access to exclusive offers, including priority purchase of the Blu-ray Combo Pack or HD Digital download when the film is released on home video, exclusive content in the “Man of Steel Experience” mobile app, a free digital comic book written by Man of Steel screenwriter David Goyer, and – beginning April 28 – a variety of Man of Steel merchandise in Walmart stores and at Walmart.com.