(Pictured above: Rick Perez, Senior Vice President of Movies & Series, Turner Latin America (L) together with event moderator Andrew Kennedy (R) at the Turner Latin Ameican upfront held at Time Warner Center on October 11.)
Latin America is one of the world's most appealing pay television markets, and Time Warner has become the largest foreign media group in the region, an article in the Financial Times reports today. International growth is one of the company's key strategies, and the article notes that Turner Broadcasting last month hosted 500 advertisers in New York for a Latin American upfront event "that was as much an insight into US media companies' evolving international strategies as a display of coming onscreen highlights."
It added: "Mixed in with presentations on an aircraft carrier, the USS Intrepid, was the message that Time Warner has become the largest US media group in Latin America, with estimated television revenues of $2bn, which it expects to grow rapidly."
(At the USS Intrepid presentations, pictured above (L-R): Michael Del Nin, Senior Vice President of International and Corporate Strategy, Time Warner; Gretchen Colón, Senior Vice President of Ad Sales and General Manager of Glitz*, Turner Latin America; Gerhard Zeiler, President, Turner International; Juan Carlos Urdaneta, President, Turner Latin America; and Ali Velshi, Chief Business Correspondent and Anchor, CNN Worldwide.)
Both Turner Broadcasting and HBO have been expanding their footprints in the region, and the article also noted that the market is also a potential "model for collaboration" in the Warner Channel, a network that features such hits as The Big Bang Theory and The Vampire Diaries. The channel is programmed by Warner Bros., while advertising sales are handled by Turner and its affiliate relations are overseen by HBO.